Influence of UC Merced in town

"It ain't even skin deep." Badlands Journal editorial board member
Sign seen outside a G Street market: "Chiewawas for sale."
We find this sign is evidence of the continuing vitality of the authentic culture of the San Joaquin Valley, despite a decade of pretentious university Bobcatflak. Why should we spell the name of the little dog with megalomanic aspiration like some state in Mexico? Spelling, as our Founding Fathers frequently taught us, ought to be a matter of individual choice and an expression of personal character.