California house products sold like last year's cars

Taking an advertising tip from the nation's failing auto industry, which just laid off another 60,000 workers, this Sacramento-area home builder is running a house-product sale reminiscent of a year-end car sale or the weekend radio ads for Okie Paul and Mary's furniture sales fifty years ago in Sacramento. Only the numbers appear to be bigger.

Best news of all -- this fine, genuine, California-built developer culture has come right here in Merced, too. Ain't we big now! Ain't we got klass?

There's some differences and similarities between subdivisions and car lots that might be worth thinking about. When you finish building and selling your house products on your subdivision, you get another lot and do it again. When the car dealer finishes selling last year's models, he gets next year's models on the same lot. It's subtle, but it's there.

But your car lot and your subdivision work together because your new residents bring and buy cars.

But this gets into your air, your water, your traffic and your public health and safety problems -- not to mention what you're doing to the wildlife -- which are all way too subtle thoughts for your genuine California developer culture. Your genuine California developer culture keeps it real simple: it's all about their profits.

SAVE $50,000 TO $150,000 BETWEEN 10 A.M. AND 10 P.M. FEBRUARY 11

Turn off the tube. Drop the rake. This Saturday is your chance to buy a Centex Home in almost any Centex Sacramento area neighborhood and save $50,000 to $150,000 on selected homes. New construction or one of our ready-to-move-in homes, it doesn't matter. Next Saturday's the day. 10 a.m. ‘til 10 p.m. is the time. Every sales office will be open in each of our participating neighborhoods.Visit www.12HourSacramentoHomeSale.com for locations. So why not let the leaves blow into the neighbor's yard? You're gonna be moving anyway.

ELK GROVE When it comes to inviting new home designs combined with exceptional neighborhoods, Centex Homes leads the way in Elk Grove. We now have two new neighborhoods in the region – each offering the quality, value and architectural flair that have made Centex a true favorite throughout the region.

SERRANO - EL DORADO HILLS With the Sierra Mountains in the background and city lights below, it's no wonder Serrano is one of the region's most sought after neighborhood settings. Our new LaCima neighborhood sits high atop Serrano and encompasses every aspect of the community's natural beauty. And you'll see that our inside spaces are just as stunning as the outside.

LINCOLN Lincoln is a shining example of why South Placer County is the fastest growing area in the entire region. And whether you're a first time buyer or looking for your million dollar dream home, you'll find that no one offers more choice in Lincoln than Centex. Come choose your favorite new home from over 30 individual plans at 9 new Centex neighborhoods.

WHITNEY RANCH - ROCKLIN Every now and then a community comes along that changes everything. Whitney Ranch in the Rocklin foothills “is” such a place. What's more, it's home to Black Oak – our newest premier neighborhood of custom-caliber luxury homes. There's never been a better place to reward your success.

The Sacramento Bee