Badlands Journal editorial board
The fundamental raison d'etre of public relations, without which corporations could not survive a public with normal memory capacity, is that "perception is reality." The reality is that Hilmar Cheese has destroyed the groundwater in Hilmar, was finally, after 15 years bribery and political intimidation failed, exposed by the state water quality board and fined, and "fixed" the problem by drilling deep injection wells for its enormous quantities of daily waste, and are now regulated only by the federal EPA. Presumably, the company's influence is still working in Washington DC.
Last week, Hilmar Cheese received awards from various national "green building" groups for its new headquarters and "innovation center" in Hilmar. At the center of this little soap opera of success and righteousness, was a quote by the Chairman:
Richard Clauss, chairman of the Hilmar Cheese Company board of directors, opened the dedication explaining, “LEED demonstrates our continuing commitment to stewardship and sustainability. Our owners and employees live here and we strive to do what is right – for our employees, the dairy farmers that supply us milk, the community and our natural resources.”
As the Swiss say: a large manure pile means the owner is wealthy. Read More »