Shine us on, oh multimedia sun, oh multiplatform stars!

Submitted: Apr 08, 2016
Badlands Journal editorial board

 "While we're optimistic about the actions taken at council, it's very early in the process," Ken Riddick publisher of the Merced Sun-Star said earlier this week. "As we evolve as a multimedia provider of news and information and multiplatform marketing solutions, we continue to be committed to our readers and the businesses in the region," he said. "That relevance and credibility isn't about the building we house our staff in, it's about an amazing professional staff making Merced a better place to live and work." -- Thaddeus Miller, Merced Sun-Star, April 6, 2016, "Seeking new police station, city to negotiate for Sun-Star building."


We're going to make a wild stab at interpreting the remarks above by the publisher.  The Sun-Star will sell the property, the wretched, mostly empty building will finally be demolished. The McClatchy Chain will rent a storefront downtown large enough to provide desks, computers and telephones for a couple of reporters with Merced Sun-Star press credentials. A Merced newspaper, printed in Modesto, will get thinner and thinner until in a few years it will become an insert in the Modesto Bee or a throwaway shopper (your "multiplatform marketing solution") published by UC Merced.

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